For this campaign, world-renowned photographer Annie Leibovitz teamed up with TriNet to pay tribute to these incredible businesses. The photos for this campaign were produced with powerful black and white imagery focused on real-life portraits of TriNet customers in their offices.

This campaign combined multiple channels such as content, email, web, display advertising and social media in order to promote a consistent message.

I was the Sr. Designer responsible for production and design of various ads and billboards along with an ad agency who was spearheading the project, which included traveling to other states and locations to oversee the production of the billboards and train station advertising.

Business results and impact: 

-Generated 240 million impressions during the first half of 2019.

-Created strong brand awareness, familiarity and engagement. Unaided awareness increased 300% in 2019.

-Share of media voice increased 30% with a 97% positive media sentiment.

-Consistently outperformed industry norms in digital and social and drove a double-digit increase in leads and referrals.